stclarke examines how InEvent leverages Microsoft Azure services—such as Azure Kubernetes Service, Azure Active Directory, Dynamics 365, and Azure OpenAI Service—to deliver scalable, secure, and AI-driven event management solutions.

Transforming Event Management with InEvent and Microsoft Azure

Event management is evolving quickly, with increasing demands for integrated systems, real-time updates, and automation. InEvent, in collaboration with Microsoft for Startups, is shaping an event platform where Microsoft solutions work together seamlessly to address the complexity of modern events.

Closing the Gap: Building a Connected Ecosystem

  • Disconnected tools often force teams to manually sync systems, from CRMs to calendar invites and streaming links.
  • InEvent and Microsoft are working to automate and integrate these tools, bringing together Microsoft Teams, Dynamics 365, Outlook, and AI assistants like ChatGPT for a unified event management experience.

The Solution: Deep Technical Integration

  • Azure as a Foundation: InEvent runs entirely on Microsoft Azure, using Azure Kubernetes Service (AKS) for scalable, resilient infrastructure.
  • Marketplace Availability: InEvent is available via Azure Marketplace, making deployment and governance easier for enterprise clients.

Enterprise Security and Identity

  • Uses Azure Active Directory for single sign-on (SSO), so users can access the system with their existing credentials.
  • Simplifies IT provisioning and security reviews, reducing friction for organizers and attendees.

Automated Workflow and Calendar Sync

  • Native Outlook Calendar Integration: All RSVPs, session updates, and invitations are managed in real time.
  • Changes made in InEvent reflect automatically across attendee calendars, schedules, and notifications.

CRM Integration and Data Flow

  • Dynamics 365 Integration: Attendee behaviors, registrations, and interactions are automatically pushed to sales/marketing pipelines.
  • Enables more targeted outreach and clearer ROI tracking for event stakeholders.

AI and Automation with Azure OpenAI Service

  • InEvent incorporates Azure OpenAI Service, deploying ChatGPT-powered features for tasks like:
    • Drafting speaker bios
    • Generating reminder emails
    • Content suggestions
    • Real-time audience segmentation
  • Reduces manual admin work for planners, freeing up time for high-value activities.

Power of Partnership

  • Mentorship and Go-to-Market Support: Microsoft for Startups has provided not just cloud credits, but also guidance and technical support for InEvent’s AI innovation.
  • User Familiarity and Adoption: By embedding InEvent within Microsoft Teams, Outlook, and Dynamics 365, enterprises can adopt new, smarter workflows with less friction.

Looking Forward

  • As AI workflows become more central, the line between collaboration platforms and event-specific tools will blur further.
  • Real-time insights from Dynamics 365 will empower better strategic decisions for event ROI and business impact.
  • The partnership is focused on giving organizers more time for creative and impactful work—not replacing people, but empowering them with technology.

Learn More

This post appeared first on “Microsoft News”. Read the entire article here